Brado Greene

The Execution Gap: Why Leaders Must Invest in Data and Change Management Before the License Summary Microsoft, a titan of enterprise software, is finding adoption of its flagship AI tool, Copilot, stalled among many corporations. This is not a failure of the underlying technology, but a crisis of execution: enterprises are unwilling or unable to make the necessary internal investments in data preparation and process overhaul required for the AI to function effectively. The reality is clear:...

How Sacrificing Authentic Voice for Speed Triggers the 'Rejection Tax' Summary Following OpenAI’s recent update to eliminate the em-dash and other “tells” from ChatGPT’s responses, a strategic problem is exposed: users want AI efficiency, but customers and businesses are rejecting content that sounds automated. This phenomenon is the ‘Rejection Tax’: the hidden financial cost incurred when content is fast and abundant but lacks the authentic voice required to build trust or drive conversion....

The Real Differentiator Between AI That Delivers and AI That Disappoints Summary A new McKinsey report revealed a defining trait of high-performing AI organizations: they don’t just deploy models, they redesign workflows.While most companies focus on model selection, infrastructure, or headcount, leaders in AI ROI are restructuring how work actually gets done. These organizations integrate AI into decision loops, not just dashboards. The lesson is clear: AI success isn’t built on...