The Untapped Superpowers of AI: Where the Real ROI Goldmine Hides

Summary

OpenAI’s new usage report revealed a telling pattern: most employees use AI for simple tasks like drafting text, summarizing notes, or basic research. Useful? Yes. Transformational? Not even close.

The real ROI is hiding in underused features — advanced integrations, multimodal capabilities, fine-tuned workflows, and domain-specific applications. These “superpowers” are being ignored, even as they offer the biggest potential for cost savings, revenue growth, and competitive advantage.

The takeaway? Companies that stop at basic prompting will get baseline productivity bumps. The ones who unlock advanced features will find multiplier effects that competitors can’t match.

Key Takeaways

For Business Leaders

• Don’t settle for “AI as a writing assistant.” Push teams into features like multimodal, retrieval-augmented generation, and workflow integration.

• ROI scales when AI is embedded into processes — not when it’s used as a sidekick for brainstorming.

For Investors

• Startups enabling deeper AI adoption (vertical integrations, toolchains, fine-tuned systems) are positioned for outsized returns.

• Watch for companies moving from “text generators” to AI-powered infrastructure for industries.

For Founders

• Enterprises are stuck in shallow usage. Position your product as the unlock for advanced features tied to outcomes.

• Build for workflow integration, not just chat. The winners will be those who help companies apply underused features at scale.

Deep Dive

Want the full analysis?

In the Insider Edition, I break down:

• Why most employees stick to surface-level AI usage — and why that’s dangerous for ROI

• The advanced features (multimodal, retrieval, fine-tuning, agents) that unlock exponential value

• How leaders can push beyond “prompting” to process-level transformation

• Where the startup opportunities lie in bridging the adoption gap

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